How to Make A Good LinkedIn Profile For Sourcing Leads: The Ultimate Business Marketing Strategy

The Ultimate Business Marketing Strategy

LinkedIn is one of the most popular social networks out there. If you're in the B2B space, it's actually the best social network out there. Why?
Because it can drive a lot of leads.
Hey, everyone. I'm Rocky Sharma and, today, I'm going to teach you how to drive B2B leads with LinkedIn.
The Ultimate Business Marketing Strategy
The Ultimate Business Marketing Strategy

Share Your Existing Content on LinkedIn

The first thing you need to do is share your existing content on LinkedIn. If you have a blog, share your blog post. If you also have a lot of old content, take the first few paragraphs of those blog posts, publish it on your LinkedIn profile, and put at the bottom of the first few paragraphs, "Click to continue reading." That'll drive people from your LinkedIn profile back over to your website. That's the first thing you need to do because the more traffic you get from LinkedIn back to your website, the more leads you can generate.

Completly Fill Out Your LinedIn Profile

The second thing that you need to do is completely fill out your LinkedIn profile. To where have you worked, from what do you do, the more specific you can be, the better off you are. If people know what you're doing, and they're interested in your products or services, they're going to hit you up. If you're really vague on your skill set, no one's really going to contact you to hire you.

Use LinkedIn InMail

The third thing you need to do is use LinkedIn InMail. What LinkedIn InMail is it's a paid feature. It costs roughly $79 a month. It allows you to contact other members on LinkedIn, even ones that you're not connected with. That one simple thing allows you to generate leads. If you look at most B2B companies and their sales team, almost all of them generate the majority of their leads and sales, especially when they're doing outbound sales, through LinkedIn InMail. It's a really good feature for pennies on the dollar.

Get Skill Endorsements or Recommendations

The fourth thing you need to do is get skill endorsements or recommendations. The more people that recommend you, it shows that other people are vouching for you, and you provide a good product or service. Or, if you're getting skill endorsements, that means people are going to be, like, "Wow, this guy is a good marketer, or a designer, or project manager," whatever it may be. The more you have, the more likely you are to get leads from LinkedIn.

Use LinkedIn AutoFill

Fifth, which is last, but not least, you should use LinkedIn AutoFill. Not everyone has this feature available. You can go to LinkedIn and apply for it, and you can email them. What this does is when you have lead forms on your website, and you're asking people for their name, email, company address, company size, telephone number, etc, it's a lot of information. No one really wants to fill it in. But if someone's logged into LinkedIn, and they're on your website, they can just click a LinkedIn AutoFill button, which LinkedIn gives you, and it automatically fills all those form fields out for the user. It's a quick way to boost your conversions, and get more leads because there's very little friction for someone to then fill out all their information. It's just a click of a button, and that's how you generation more leads through LinkedIn.

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