How to Use Testimonials to Increase Conversions (Gain Social Proof)

How to Use Testimonials to Increase Conversions ?

Are you skeptical? Well, a lot of people are skeptical on the internet. There's so much hocus pocus going around and lies. 
How do you know who to trust, what sites to buy from, and what sites not to buy from?
Hey, everyone, I'm Rocky Sharma, and today, I'm going to break down how you can use social proof to increase your conversions.
How to Use Testimonials to Increase Conversions (Gain Social Proof)
How to Use Testimonials to Increase Conversions ?

Use Social Proof

Social proof is typically testimonials or case studies. Whether it's B to B or B to C, you can always have testimonials. The more, the better. A simple way to use social proof is to just integrate testimonials on your website, such as, "Loved by X, Y, and Z," or, "Featured on Huffington Post or New York Times or Wall Street Journal," or whatever it may beIt's all social proof. But it doesn't really boost conversions, because it's just splattered all over your website. Now, if you want social proof to help you, it has to be integrated on the right type of pages. For example, if you have a consulting page and you're trying to get more people to fill out the information, you can start showing testimonials and case studies on that page from other people. By doing that, it allows other people to build trust in you, and they're much more likely to convert. If you're having testimonials on your website and you integrate them within copy when you'reb selling people on your products and services, they're much more likely to buy. A good example of this is eCommerce product pages. You go to any major product page on Amazon, you'll notice reviews. Think of those as testimonials. That's social proof. If everyone is saying five out of five stars, you're much more likely to buy than if it was three out of five stars or two out of five stars. You need to integrate it into the right place on your website. Amazon does a great job of this, because they put these social proof elements on product pages.

Create Check Out Page

With your own website, you can also consider placing them on check-out pages. If you look at, let's say, Basecamp, Basecamp is a product management solution. When you're signing up or you're paying for their products, they have testimonials on there. If you're reading my testimonials page on, you'll notice that I also integrate case studies, because if you're looking to see what other people are saying, you probably also want to see results. In my social proof, I also provide details on the exact stuff that I've done for these businesses. When you're using testimonials on your website, there's a few things you need to know. There needs to be an image. If there's no image, people won't really know if it's real. You need a person's full name.  By having their full name, they know it's more likely to be real. If they have a business or a website, you need to list it and ideally link out back out to it. Make sure their testimonial is meaningful.
                     Something like,
    "Great product. Rocky is awesome.
     Amazing service," doesn't provide much value. 
       It has to be specific. "Rocky is really helpful." 
When we started with him, we were unsure if it was going to work, but after three months, we started seeing results. And after a year, our business grew 30% through his efforts. That's an example of a useful testimonial. If you follow those steps, you can do well with social proof and increase your conversions.

0/Post a Comment/Comments