Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

There's two major advertising platforms out there. There's Facebook, and then there's Google. Which one should you use?
Hey, everyone. I'm Rocky Sharma, and today I'm going to break down the difference between Facebook advertising and Google advertising and show you which one you should use for your business.
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

Google AdWords

First off, Google is intent-based. So with Google AdWords, people type in based on what they're looking for. Buy a cheap cellphone, cheap hotels in Las Vegas. These are all examples of things that people would be typing in. That's what Google AdWords is great for. When someone types in auto insurance on Google AdWords, the chances are they're looking for auto insurance. 

Facebook Ads

On the flip side, with Facebook Ads, there really is no intent base. With Facebook Ads, you can't just go and create an ad being like, "Hmm. I want a ton of people to buy our auto insurance, so let me just create an ad that says 'Auto Insurance. Buy now. Get Geico right away.'" That won't work. Why?
=> Because people who are on Facebook are looking to connect with their friends. They're looking to look at pictures, videos, people's walls. For that reason, your ads won't convert the same way that they would on Google. 

Google AdWords vs Facebook Ads

If you're an intent-based business where you're selling products or services and you're just going to go after people who are looking for a specific intent, such as they need consulting help, they need accounting help, they need to buy a product or a service like an iPhone or a leash for their dog, whatever it may be, Google AdWords is great for that If you want to go after a broad audience, that's what Facebook is amazing for. For example, if you want to go after women who are interested in beauty because you want them to know about your new beauty product that's revolutionizing the industry, Facebook is amazing for that. The main difference is Facebook's for a broad segmented audience, such as like beauty, people who are car enthusiasts, people who are business owners. With Facebook, you can create ads that drive people to a landing page. That landing page shouldn't just be, "Buy my product right now. It's cheap."  The ideal way to convert people from Facebook is to first give them some educational information, such as a blog post that breaks down why your product or service is amazing, what they're going to learn, maybe drive them to a webinar first, and then from there, convert them into a customer. Again, Google AdWords is for intent-based. Facebook is to target a whole category segment, such as beauty, automotive, business owners, and then from there with Facebook, unlike Google, you don't send them to a page where they can buy right away. It's more sending them to a page that educates first, and then gets them to purchase. If you're selling a low-end ticket product on Facebook, you can drive them to a check-out page or a product page first.
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing Reviewed by Rocky Sharma on September 23, 2019 Rating: 5

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