2 Simple Ways to Differentiate Your Product From Your Competitors (HUGE Competitive Advantage)

2 Simple Ways to Differentiate Your Product From Your Competitors

You have a product and service. I bet your competitors have a similar product or service. How do you differentiate yourself from them?
Hi everyone, I'm Rocky Sharma and today I'm gonna share with you how to differentiate your product or service from your competitors.
2 Simple Ways to Differentiate Your Product From Your Competitors
2 Simple Ways to Differentiate Your Product From Your Competitors 

Tell a Story About Your Product

The first thing you need to do is tell a story. If people understand why your product, your company is different than the other players in the space, they're much more likely to connect with you and buy from you. That's why story telling is so powerful, right?
It goes back thousands and thousands of years. People connect with stories, they connect with emotion. If you don't tell any stories on your website, people are just gonna see it as a cold corporation.

Unique Selling Proposition

Secondly, what you need to focus on is your unique selling proposition. Your USP or unique selling proposition has to be different than your competitors'. For example, if your competitors are like we're the biggest player in this space and all the big corporations come to us, then your unique selling proposition should be hey, we're a boutique agency and when you work with us, you work with the founders. When you work with these large corporations you're just working with some college graduate that they recently hired, right?
That's a example of a unique selling proposition, so when you combine those two strategies, you're gonna be able to differentiate yourself from the competitors and more people are gonna be likely to be buying from your site versus other players in this space.

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